From Wet market to Web market

E-commerce sites have been very popular this time.e-commerce refers to both online retail as well as electronic transactions. In a nutshell,e-commerce is just the process of buying and selling produce by electronic means such as by mobile applications and the Internet.

For the best marketing mix and the best conversion rate, an e-commerce venture should also have a physical presence; this is better known as a click and mortar store. e-commerce enables you to buy and sell products on a global scale, twenty-four hours a day without incurring the same overheads.

While most people think of e-commerce as business to consumer (B2C), there are many other types of e-commerce. These include online auction sites, internet banking, online ticketing and reservations, and business to business(B2B) transactions. Recently, the growth of e-commerce has expanded to sales using mobile devices.

As the internet becomes ingrained in our daily lives,acceptance of e-commerce continues to grow, and businesses are taking advantage of this. This is the main reason why e-commerce seen explosive growth over the past years.

In the early 2000’s many people were doubtful about handing over their card details to an online retailer. Now e-commerce transactions are second nature. SSL certificates, encryption and reliable external payment systems such as Paypal have helped improve people confidence in e-commerce.


Nowadays, customers can order wet market produce from more than 10 shops, for delivery the next day. Last time people want to see the fresh fish or pork before buying. Nowadays people are confident to buy even if they do not see the produce, that is why online is growing.

The group of people going to the wet markets to buy quality items, is getting smaller and smaller. Each day, orders placed the day before are given the list of market produce to the shop owners and they prepare the packed items for delivery.

Hawkers of fresh meat, vegetables and fruits can boost their sales by using this platform. Despite competition from online grocers like RedMart, which also sells fresh produce, wet markets supply seasonal and customised items. Several innovative wet market stallholders are finding new ways to draw customers.

Some are conducting live auctions of the catch for th, handpicked from the Jurong and Senoko Fishery Ports, for bidding. The vendor places seafood in front of the camera and barters with customers while bidders name their price in the comments. Successful bids are delivered on the same day.

This is convenient to those who may not have the time or ability to visit the market. Most of the customers are working professionals and housewives. Other style of selling is putting a television playing sharply produced cooking demonstrations for people to watch in the comforts of their homes.

Another type of online marketing is by using the social media accounts and an e-commerce site, while QR codes on the product packets can be scanned to access video tutorials on how to use these products into a meal dish for the whole family.

Since about 40 per cent of sales are now online, the wet market businesses have to keep up with the times to continue drawing customers. People must learn how to use technology, upgrade their storefront and make the environment nice and clean. There will always be a very good potential for a wet market revival.

Maybe certain rules and mindsets has to change for there to be a resurgence. We can make wet markets more modern, but since people are becoming techy, it will soon be the trend with the millennials.